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Just know discount on sales promotion? Here are 8 tips for your eyewear store!

September 14, 2020

Thanksgiving, Christmas and New years are coming. Shopping malls are getting crowder and crowder. This is the best time to plan a promotion. Well, before you tag discount to all production why not think about following tips? Hope they are helpful.

Tip 1. Illusion of discount

Customers spend 100 dollars on goods which cost 150 dollars. They would regard the price difference as a kind of coupon instead of buying something on sales.

ip 2.Critical price

Price $9.9 instead of $10. This is a common tip.

Tip 3.Double promotion: Cut down + discount

Let’s make a calculation. All goods on sales, 40% off. A customer pays for 60 USD for a 100 USD goods that you lost 40 USD. If you cut down 10 USD for a 100 USD goods then give 80% discount.Finally, you will find you just lost 28 USD. But customer will attract double promotion more than the only discount.

Tip 4.Sweet gifts but free

Many people will order set meal at KFC or Mcdonald’s just for cute toys. Why not prepare sweet gifts for the special occasion.

Tip 5.Tie-in sale

This method could be very flexible. For example, just plus 1 dollar will get a set of kit for sunglasses cleaning which valued 5 dollars. Who will refuse to pay for 1 USD?

Tip 6.Public benefit effect

Let people know if the total amount they buy is over 50 USD then the store will donate 1 USD for charity. Most customers are glad to pay more for charity.

Tip 7.Expensive present

Anyone buy one pair of sunglasses at store will be qualified to gain an expensive present for free like iPhone X or J’adore.

Tip 8.Membership system

Every festival sending a wish to member. Prepare a small gift or a coupon for the birthday VIP.